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ChannelAdvisor

ChannelAdvisor

Overview

What is ChannelAdvisor?

ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.

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Recent Reviews
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Popular Features

View all 17 features
  • Order processing (7)
    1.0
    10%
  • Product management (7)
    1.0
    10%
  • Inventory management (7)
    1.0
    10%
  • Product catalog & listings (7)
    1.0
    10%
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Pricing

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What is ChannelAdvisor?

ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

6.2
Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

10
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

2.4
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

2.8
Avg 7.8
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Product Details

What is ChannelAdvisor?

ChannelAdvisor (NYSE: ECOM) is an e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For two decades, ChannelAdvisor has worked to help brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. The vendor boasts thousands of customers who use ChannelAdvisor to power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Zalando, and Walmart.


ChannelAdvisor Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Search & filter

Online Shopping Cart Features

  • Supported: Integration with Amazon
  • Supported: Integration with eBay

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: Social commerce integration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

ChannelAdvisor Screenshots

Screenshot of One Platform. Endless Possibilities

ChannelAdvisor Videos

ChannelAdvisor makes selling simple again. ChannelAdvisor: Powering E-Commerce. Everywhere. As consumer demands evolve and the e-commerce universe continues to fragment, brands & retailers need a centralized approach to compete. Since 2001, ChannelAdvisor has been the industry...
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For more information, visit www.channeladvisor.com

ChannelAdvisor Integrations

ChannelAdvisor Competitors

ChannelAdvisor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.

Zentail, ChannelSight, and CommerceHub are common alternatives for ChannelAdvisor.

Reviewers rate Multi-site management highest, with a score of 9.6.

The most common users of ChannelAdvisor are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(25)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Based on user reviews, there are three common recommendations for CONTEXT. Users suggest conducting thorough research to find a Product Information Management (PIM) system that aligns with the specific needs of their business. It is also advisable to plan ahead and clean up internal catalogs before utilizing the software. Additionally, users recommend investing in training for as many employees as possible during onboarding to maximize success with the software. If support is of utmost importance, exploring cheaper full-service options available is suggested. These recommendations highlight important considerations such as thorough research, advance preparation, and investment in employee training and support for a successful experience with CONTEXT.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Taylor Amon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use ChannelAdvisor primarily for optimizing our raw inventory feeds for numerous online marketplaces, including Amazon, eBay, Walmart, Newegg, Rakuten, Sears and Shop.com. Additionally, we do the same with several digital marketing feeds like Google, Bing and Yahoo! Gemini as well as other miscellaneous flex feeds. Historically, the ChannelAdvisor platform has always fallen under the control of our acquisition marketing team (typically 2-3 people). However, several other members from Customer Service, Tech and Business Intelligence departments are also in the system from time to time. All in all, ChannelAdvisor helps simplify and expedite the product feed management process through sophisticated, yet easy-to-understand automation.
  • Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together.
  • One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates.
  • Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization.
  • Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build.
  • Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.
  • Customer Support: Unfortunately ChannelAdvisor does not currently provide a phone number for their support team. Everything is done strictly through email. While you can submit support tickets with "urgent" or "high priority" settings, response is almost always a little lackadaisical. It would amazing if they had a direct line to call or chat feature to make solving technical issues more efficient.
  • Training/Strategy Resources: Don't get me wrong, ChannelAdvisor provides plenty of resources to educate users on its platform. It may be personal preference, but the organizational layout seems a little outdated and not as easy-to-navigate as its normal user interface.
  • Optimization History Log: Battling feed errors in ChannelAdvisor tends to happen a lot. It would be great to have some sort of change history log for users to reference when optimizing feeds. In my experience, it's tough to pinpoint which changes in particular actually solved or caused an issue to occur.
If you manage over 25,000 child skus across dozens of different marketplaces and digital marketing networks, ChannelAdvisor can greatly simplify the process. In my case, it's just not scalable to manually optimize that many products and websites. We need a platform like ChannelAdvisor to provide process automation. Obviously, the fewer skus you manage and the fewer websites you sell on, the greater your ability will be to manage them on your own. But in the interest of growing your business, ChannelAdvisor can help take it to the next level.
Online Storefront (9)
38.888888888888886%
3.9
Product catalog & listings
90%
9.0
Product management
90%
9.0
Bulk product upload
90%
9.0
Branding
N/A
N/A
Mobile storefront
N/A
N/A
Product variations
80%
8.0
Website integration
N/A
N/A
Visual customization
N/A
N/A
CMS
N/A
N/A
Online Shopping Cart (2)
N/A
N/A
Abandoned cart recovery
N/A
N/A
Checkout user experience
N/A
N/A
Online Payment System (1)
N/A
N/A
eCommerce security
N/A
N/A
eCommerce Marketing (3)
20%
2.0
Promotions & discounts
60%
6.0
Personalized recommendations
N/A
N/A
SEO
N/A
N/A
eCommerce Business Management (5)
70%
7.0
Multi-site management
100%
10.0
Order processing
80%
8.0
Inventory management
90%
9.0
Shipping
80%
8.0
Custom functionality
N/A
N/A
  • Faster Activation on New Marketplaces/Comparison Shopping Engines: With most new websites we look to expand to, I've been able to completely map our entire product feed and go "live" with our listings in under a week. It's a very quick turnaround. We've actually been able to launch three new marketplaces in the last few months.
  • Increased Employee Efficiency: ChannelAdvisor removes a lot of the manual optimization typically needed to manage a product feed. This has freed up a ton of time to focus efforts elsewhere.
  • GoDataFeed
Last year we looked into GoDataFeed as a result of some frustration with ChannelAdvisor's support team (plus we wanted to find some cheaper options). As much as I was looking for a reason to go with someone else, ChannelAdvisor simply holds too much of an edge when it comes to optimization and reporting features. In the end, the sophisticated, yet simple nature of ChannelAdvisor's platform outweighed less-than-ideal customer service. It also may have been the fact that we were already entirely set up and familiar with the ChannelAdvisor interface. Starting over just didn't make sense, and we really didn't have a reason to complain other than cost (which isn't terrible given our sales performance) and customer support.
May 03, 2014

ChannelAdvisor

Score 9 out of 10
Vetted Review
Verified User
We use it primarily to send our inventory to multiple platforms such as Amazon, eBay, Rakuten, Sears, Shop.com, etc. It also manages inventory for one of our webstores. In addition to inventory management, we also utilize it for our SEO/PPC campaigns on Google. Therefore, we do use it across multiple departments. It gives us one, easy to use platform to control our inventory. If we did not use ChannelAdvisor, we would have to log into the backends of these marketplaces and doing manual editing and monitoring. This of course would involve a great deal of manpower to accomplish. ChannelAdvisor helps us keep our staff smaller and our business more automated. One of the big perks of ChannelAdvisor is it's ability to monitor and reprice for competition on Amazon. This has been key to our success on Amazon.
  • Centralized and automated management of large inventories across multiple channels.
  • On the fly repricing of products on Amazon to help keep us competitive.
  • Intuitive feeds for Google shopping helping keep our products more visible.
  • Simple, easy to use interface
  • Knowledge and expertise in the field of online retail that they help all their users to understand.
  • Faster repricing on Amazon
  • Better technical support. Tickets often take far to long to be closed.
  • Fix bugs and glitches that often cause slowness using the software.
It is well suited for anyone trying to sell their products across multiple marketplaces and websites. It helps cut down on employees and automate tasks that could take a person hours. It is not well suited if you are only selling on your own website as it is really intended to be used for marketplaces.
  • I can't speak for the exact numbers as I do not have my hands in them, but I would certainly say it has had a positive impact on ROI
  • Employees are definitely more efficient by allowing all changes to happen on one platform
  • It also gives us a platform to do process returns in one place, making customer service more effecient.
I have no experience with any other products so I honestly cannot say. What I do know is that most fortune 100 companies in ecommerce use ChannelAdvisor and that speaks greatly for their product. They also have been around longer than any other vendor so I trust ChannelAdvisor's expertise above others.
Without ChannelAdvisor, our business wouldn't be where it is today so the idea of NOT renewing is out of the question. By not renewing we would have to hire more employees and have more of a workload for existing employees. By keeping costs low and employees effecient we have been able to grow exponentially.
Brent Boutwell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Currently we are leveraging ChannelAdvisor to manage our marketplace integration between the enterprise and eBay, with a secondary integration for pushing product ads to Amazon. This is not currently fully integrated as there would be additional software engineering resources that would be required that don't currently exist. We are only leveraging it in the ecommerce department but it could be used more widely given more support for the program by executive decision makers. While initially it did reduce the amount of effort to push a larger assortment of products to the individual marketplaces, it's real benefit was in fulfillment by the enterprise by importing order data into the company's back end processes.
  • More robust integration with a number of marketplaces than its competitors
  • Better user interface
  • Heavily skewed towards pushing Amazon as the primary marketplace. Should be balanced better across a wider portfolio of marketplaces
  • While the UI is user friendly, accommodating for varying use cases required significant technical intervention from CA support teams. Teams are not always in sync on how best to complete the requested tasks.
  • Reporting data does not seem to sync with eBay or enterprise data. Large amount of time spent trying to identify why CA's reporting is different
Larger companies that are fully supportive of marketplaces as a significant channel strategy would fare better than smaller or less committed companies that may not have the resources to spend on understanding and managing the details of the system. If the organization has the capitol, they may want to look into the managed services program as an alternative.
  • Definitely a more efficient process for employees or resources managing the channel
  • if we had to do it over again I don't think we would engage the managed services, just to expensive for the service we've received
  • And there was contradictory information from the 'experts' that we received on strategy. We saw and experienced something completely different that they were saying.
Infopia - CA was definitely more robust but more difficult to use. Infopia is out of business now but it was very competitive with them for a brief period of time.
Right now the organization is trying to determine if the cost for managing a marketplaces channel is worth the ongoing expense based on our return and acquisition of customers.
  • Implemented in-house
Yes
Product Data integration, Order Data integration, Enterprise reporting integration
Change management was a small part of the implementation and was well-handled
As straight forward as the implementation was, there were some significant issues with integration that primarily stemmed from the enterprise that required scope cutting in order to accommodate the target dates.
  • Data field mapping
  • Data sync timing between the enterprise / eBay / and CA
Better control of scope between the resources on both sides involved would allow for better change management.
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